Monday, April 30, 2012

Why You Need an Exhibition Trailer for Your Next Event

Is it your job to organize a street fair, company outing, or a new sales presentation? If so, you know it is important to get all the details just right. A large part of that involves planning for any contingency. If it rains, hails, snows, are you prepared? If you use an exhibition trailer (or possibly more than one) for your next event, you will be taking a big step towards total preparation.
What is an exhibition trailer?
Go to almost any outdoor event and you are likely to see large temporary structures used for everything from a band shell to food vending. If you look closely at most of those structures and you will often see wheels and the equipment necessary to pull the trailer with an automobile. Those are exhibition trailers. They are useful for just about any event you could plan out doors. Souvenir and food vendors use them, as do carnivals and other temporary outdoor attractions. If you are in charge of an outdoor activity, you will probably find an exhibition trailer has more advantages than it's alternatives.
Why is it better than the alternative?
If you are setting up an outdoor party, you know that you need to be ready in case of inclement weather. Some possible forms of temporary shelter might include existing open buildings, tents, or pre-built lean-twos. A trailer is a better alternative than any of those, however, because it is portable, easily stored, and sturdier than most other temporary forms of shelter.
But my event is different? Is this still right for me?
If your event is on-going, this might still be the perfect fit for you. The price to hire or purchase a trailer is often much less than the cost of building or buying a permanent structure. If you move from one event to another on a regular basis, the trailer is, in fact, ideal. For instance, if you have a business selling T-shirts at local events, your business has now gone mobile; you can bring your product directly to your customers.
What is my next step?
Whether you are ready to hire an exhibition trailer for an event, or considering a mobile business, your first step is to visit a dealer of exhibition trailers. Simply enter "exhibition trailers UK" into your favorite search engine to find a listing. Be sure to look at a variety of brands and, if possible, at a variety of dealers. Determine if you want to hire the trailer or purchase outright. Make sure the trailer you select will truly meet your needs.

Monday, April 23, 2012

Brookstone Pure Ion Pro Air Purifier Review and Numbers Analysis

Brookstone is that really cool gadgets store you find in malls across America. It is the one you walk into just because it's fun to tinker with their neat appliances. Brookstone Inc is actually a subsidiary of Osim International. Brookstone offers a number of air purifiers on their e-commerce website but they actually carry one model produced and distributed by them. It is also the model you can usually find in their retail outlets. It is called the Pure Ion Pro. It uses active processes like ozone and ionization to clean the air
This Pure Ion Pro model only covers 100 square feet and costs $1.89 per square foot of air cleaned per year. It has an MSRP of $299.99 and is expected to cost $1888.50 over 10 years of use. This aesthetic model, meaning that it looks pleasing to the eye will provide some reduction in air pollution where used. But in the broad spectrum of available market options, this air system is a higher priced, lower value unit. One significant concern is there is no information on how efficient the purifier actually is at particle reduction in the air. With no efficiency rating, it's difficult to compare to other market options.
The company only backs this air purifier with a one year warranty. It's likely to need replacement every 2-3 years. Unfortunately, certain segment of the air purification industry has figured out that they can build lower end air purifiers and market them in retail stores with success. I am not sure what the long-term logic is as customers generally become dissatisfied with the performance. However, in cases like Brookstone, there are also many satisfied customers. It would seem that these customers are satisfied with what this system offers them. It is also clear in many reviews, that they are also not aware of what other options there are on the market and how they could be better.
The Pure Ion Pro does what it does well. But there is no question from the numbers that it does not offer the best cost to value benefit in the market place. There are others that will offer the same or better in performance. The standard cost range for air purifiers that use active purification processes is usually below 25 cents per square foot of air cleaned per year. In many cases, it's in the 8-15 cent range.
The Pure Ion Pro will provide some good cleaning value for a small room environment, but if you are serious about addressing a big air quality issue, I recommend researching your options before choosing an air purifier.

Monday, April 16, 2012

Top Ten Thrifting Tips

Have you ever marveled at the creative person who always seems to get the best deals for the cheapest price? Have you ever ventured into a thrift store to look for bargains? Here is how you can optimize your experience.
1. Have a plan. This means knowing which stores you will be shopping at and how long. It is very easy to lose time in a thrift store, but by being more focused you can maximize your time. Of course, if you find yourself in a midst of treasures, you can always adjust.Try not to rush.
2. Be flexible. This means you are going in with a mind-set that will allow for success. Don't go in with an expectation of finding a Pierre Cardin original for 3 dollars. Do go in open to the possibilities.
3. Know your merchandise. For example, I purchased a 'Donald Duck In Mathmagicland' video for a dollar at a thrift store. Being a baby boomer, I knew that they used to show that movie in class to us in the 1950's. Turns out there were only two versions ever made- the first one is pretty much impossible to find since collectors hold onto them and the second is also collector worthy. I ended up selling it on an online store for 39$.
You can learn about merchandise by looking through the ads and seeing what people are paying for them brand new; learn logos and brands; and find out what's hot and what's selling. Books on antiques also will help you recognize true antiques from knock-offs.
4. Be attentive. If you see something from across the room and figure you'll make your way over to it, it will be gone. Go over and pick up the item and put it in your cart. You can always put it back after you have had time to look at it more closely.
Watch other people. If they all seem to be hurrying towards one aisle, they might be having a sale on light bulbs or another donated item. Often these sell out as fast as they put them out.
5. Be prepared. Wear comfortable clothing and shoes. If you will be trying on shoes, wear socks and shoes you can get off and on easily. Go to the bathroom before you go into the store-most stores will not let you use the restroom.
Have an appropriate vehicle for your purchases. If you are considering buying furniture, bring a truck or SUV that will have enough room.Bring blankets or furniture cushions and tie-dons, along with a small red flag in case items stick out. Bring a measuring tape and the measurements of the rooms you are looking for... it really helps as everything looks the right side in the store-until you get it home and find out it doesn't fit.
6. Know Your Stores. Many stores are only open certain days and times. Some have discount days, some have senior days. Some have a sign at the entrance as you walk in telling you daily sales. Some only take cash. Some have higher prices than others for the same type of item.
7. Have fun. If possible, go with someone; that way you can share the excitement of the find.
8. Things you should not buy at a thrift store: used lingerie, food containers that are not new (they could have had gasoline stored in them previously), things with parts missing (they may be out of manufacture), etc. Be careful with electronics- what you see is what you get-with no warranty. Ask them to plug it in to see if it works.
9. Think outside the box. A basket would make a great desk trashcan, a birdcage a great garden or home design item, silverware a windchime, etc. Be open to the possibilities.
10. Don't overbuy. It is a temptation to buy all these great bargains, but if you don't have a place for them, don't buy them; then they are not a bargain. Many hoarders start this way.

Monday, April 9, 2012

Just When You Thought "Free" Meant Free

Most consumers hope to get something without paying for it. Unsurprisingly, advertisers capitalize on this through creating advertising campaigns that offer 'free' products. You must not be lured, however, into these campaigns because you might end up paying for a product at higher than its original price.
Here are some of the 'free' advertising campaigns that marketers make use of.
The first is a 'free trial'. 'Free trial' offers work by letting a consumer try the product for a few days. If the consumer is not impressed with the product's performance then she or he can send it back. In most cases, the problem with a 'free trial' is that the consumer has to shoulder the shipping cost, which is non-refundable, even if the consumer sends back the item. Yet another problem with 'free trials' is that these are usually offered for bulky products like fitness equipment. With this, the shipping cost is almost always paid by the consumer immediately. If you are not happy with the product and you want to ship it back to the manufacturer before the trial period ends, you still have to pay for the shipment yourself. Shipping items back and forth is not only consumes your precious time but also your hard-earned money for nothing.
The second is 'risk free'. The term 'risk free' is very popular nowadays. However, not all consumers understand what 'risk free' means. In buying a 'risk free' product, the consumer will be charged for both the cost of the product and the shipment. Since it is 'risk free', the consumer may return the product if s/he is not satisfied with it. The consumer has to ship back the item within the risk free period to be entitled for a refund. Evidently, 'risk free' works like the 'money back guarantee' concept but advertisers prefer the use of the former because consumers are lured by the word 'free' more.
The third is 'buy 1, get 1 free'. You often hear the phrase 'buy 1, get 1 free' on 'as seen on TV' offers. What consumers don't often know is that the 'free' items often incur shipping and handling fees. This means that the consumers will have to pay for two separate shipping charges, despite the items arriving in the same box.
The fourth is getting 'free' items when the consumer buys something else. Commonly, when you buy a product, there will be a free item that is available upon purchasing it. Nowadays, however, advertisers are emphasizing up the 'free' items more often. Notice in some advertisements that the free items are more prominent than the product that you have to buy to get the free items.
The fifth is 'free' products with auto-ship. Some advertisers promote a specific product as 'free' which, when you ordered item, you will be automatically enrolled in a program which ships products on a regular basis. What you didn't know is that you are actually paying for these products through your credit card. What's worse, the prices of the products shipped to you are usually higher than when you buy the product at the local store. This advertising gimmick is more common with health and wellness supplement products.

Monday, April 2, 2012

BlueAir Air Purifiers Review and Numbers Analysis

BlueAir is a Swedish company with its United States headquarters in Chicago. They distribute high-end air filtration systems. BlueAir air purifiers are extremely efficient at removing particles from the air. They have a 99.97% efficiency down to 0.1 microns which is better than the HEPA standard. Many BlueAir systems are reinforced with Electrostatic precipitators and ionization for more particle removal. These systems range in MSRP value from $359.95 to $899.95.
The cost of these air filter systems ranges between 55 cents and $1.46 per square foot of air cleaned per year. They cost between $2339.85 and $3831.15 to operate over a 10 year period of time. They cover between 175 and 698 square feet. These systems are designed for the singular purpose of dramatically reducing particle pollution in the air. However, they do offer some extra add-on filters for dealing with smoke odors and gases. These filters will add extra operating costs to the purifiers if used.
BlueAir is known for quality, offering a difficult to match 'lifetime' warranty. The 'lifetime' warranty is condition because it requires that you stay on a faithful auto ship of replacement filters and change those filters regularly for the warranty to be honored. This might seem disingenuous at first, but when you consider the alternative is to replace the system periodically, it makes sense and saves you money in the long-term. If you choose not to abide by the conditions of the warranty, it is reduced to a one year warranty and you should probably expect to replace the system every 3 years or so.
In our opinion, the HEPASilent 650 E provides the best all-around value among BlueAir systems. It covers 698 square feet and has an MSRP of 899.95. It costs $3831.51 to operate over ten years. But it only costs 55 cents per square foot of air cleaned per year based on cost estimates over 10 years. This is the best cost-benefit ratio of all BlueAir purifiers.
These systems have limited scope because they are made for the singular purpose of particle filtration. They are not the cheapest purifiers on the market in their class, although they do offer excellent value. Customers generally report satisfaction with these systems. As we recommend for all purifiers, choose them for what they are good at and do not try to make them do things they were not designed for. If you are looking for systems that remove odors and gas or even biological contamination, these systems do not have those capabilities. But these systems would be excellent options for people with asthma and allergies who are specifically looking for relief from particle pollution in the air.